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From Our Founder


Have you ever noticed what kind of crud is in the everyday products you use on your skin, hair or other body parts all the time? If you are like me, you haven’t. In fact, you may be totally unaware of the level of toxins and the hazards you face once, twice or even three times a day, each time you use most skincare products, hair products, toothpaste, deodorant, shampoo, cosmetics, etc…. When you discover what most of them include, it will probably become clear to you that you need to make changes and quickly. This is especially true if you have kids, who can’t choose for themselves what they put on or in their bodies. As a mom, that is a subject particularly close to my heart.

So, I have committed to help you get educated about what products to avoid and what products are as safe as possible (I find there are very few out there that are totally toxin-free or totally safe — sorry). I am on a quest for the best non-toxic beauty products that also actually work! I’m finding this is no easy feat. I’m also finding that many companies make claims about how “natural” or “toxin-free” their products are when they are actually not. The FDA does not regulate the ingredients in many of these products, which means the manufacturers can really make any claims about their products. My goal here is to cut through the toxins and bring you (and me!) the truth about these products.

I don’t claim to be an expert in these matters. I’m not a doctor, chemist or any kind of scientist. I’m not a skin care expert. I’m just a mom and a woman trying to figure out what is safe to use for me and my little family. And if I can impart some information along the way that will also help you, I’m happy. I also hope you will share the information here with your friends and loved ones.

Beauty is more than skin deep, so make sure what you put on your skin is stuff that should be in your body!

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